VK (Vostinic—Klasnic) is a family-owned Croatian wine brand with a long tradition and a young innovative chief winemaker. They needed a name and a label for one type of wine. It was a unique wine, made from a local variety, harvested and processed in a special way. It was the first predicate wine of this kind in the world. Their brief for the job was to make it “special” and appealing to a younger target audience. We drew our inspiration from the optimistic and playful nature of people in their home region and from the innovative spirit and precise craftsmanship of our client. Analysis of the wine market showed that wine label design is moderately conservative. That's why we created something different, a design system composed of basic graphic elements - geometrical shapes and colours. Instead of designing just one label we constructed a design system for their whole product mix. Goal was to create labels that would be impactful both as a group and individually. Each label tells a story of the wine inside, about the geographical position, aromas, and other characteristics.